Is a problem really a problem?

Do problems matter?
For those that may not know, my job is to build solutions to not only give you intelligence to make more knowledgable decisions faster, but also to identify problems in your current system(s) to tell you what is working, and what isn’t. In the last few years i continually see a recurring statement when I show problems: “That’s not really a problem. No one complains about it. If it ain't broke…..” When I hear, “that’s not really a problem”, what you say is "I don't care about that", but what you really mean to say is “it’s not important to me right now”. So, how do I make it important...